Answer :
Answer:
This includes the desired payback period for R/D cost and investments. It is a short-run objective and the firm must learn how to add value or face extinction.Market challengers are able to jockey for industry leadership in several ways:
Challenging the market leader on price (direct approach).
Increasing product differentiation.
Improving customer service (indirect approach).
Launching an entirely new product or service in order to change the field (radical approach).
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This includes the desired payback period for R/D cost and investments. It is a short-run objective and firm must learn how to add value or face extinction.