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Swachh Bharat Abhiyan or Clean India Mission  is  campaign declared  by the Government of India, which covers 4041 statutory towns, to clean the streets,and  roads. This campaign was  launched on 2 October 2014 at Rajghat, where Prime Minister Narendra Modi after his US trip  started cleaning the road. there are many popular characters              and brand ambassadors to propagate this message  people responded to this by cleaning up their roads. media played an important role for this by spreading this campaign all over india 

Answer:

The Swachh Bharat Abhiyan, one of the Narendra Modi’s flagship schemes, may be missing out on one of the key ingredients of clean cities: waste management. Although the Swachh Bharat Abhiyan lays a lot of emphasis on collecting waste in cities, it does not seem to have given adequate attention to waste management, the recently released draft of the State of Environment Report 2105 shows.

Most of the solid waste generated in cities is dumped in landfill sites, which the report describes as “non-scientific" and “rudimentary". These sites, apart from being health hazards, also pose a serious threat to land and water resources. The report, published by the environment ministry, notes that 1,285 new landfill sites have been identified across the country but it does not say when these new sites are likely to become operational.

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